#MULTIVERSE OF MADNESS BOX OFFICE MOJO MOVIE#

Now in its seventh week of release (most movies usually start to wind down by this time, but “Everything Everywhere” has actually been gaining traction), the Michelle Yeoh vehicle lost roughly a third of its screens - its biggest drop yet. But how does that extreme prioritization impact smaller releases? It can be hard to quantify the impact that comes with a box office juggernaut sucking up real estate, but, for a likely victim, look no further than another multiverse movie.Ī24’s “ Everything Everywhere All at Once” has benefitted greatly from word-of-mouth, grossing an impressive $41 million in the process. Exhibitors attempt to satiate that level of excitement by setting aside a majority of screens, which is the kind of saturation that allows a film to hit an opening weekend figure north of $150 million in the first place.Īt a time when it feels like superhero movies are in competition with themselves for supermassive debuts, multiplex domination has become standard industry practice. Fans flock to multiplexes as soon as possible to avoid the threat of spoiler culture, catching installments before top-secret cameos or characters’ fates can be ruined online. That Marvel is popular at the box office isn’t exactly news.

That ranks as the biggest domestic debut of 2022, as well as the 11th-highest of all time. In the case of the “Strange” sequel, the strategy paid off again, this time to the tune of $187 million in its first three days. Those films stand as the biggest and second-biggest opening weekends in domestic box office history. Similar attention was given to 2019’s “Avengers: Endgame” and 2021’s “Spider-Man: No Way Home” - two prior Marvel Cinematic Universe installments that saw large theater chains packing in showtimes and keeping multiplexes open through the night to the early morning to meet demand. Only a select few blockbusters get that kind of treatment. “Multiverse of Madness” played in 4,534 theaters over the weekend, making it the seventh-widest release in the history of the domestic box office. As major circuits across the country devoted most of their auditoriums to the Sorcerer Supreme, other theatrical releases were put on the back burner with limited showtimes for 72 hours. It’s only one of several multiplexes that Disney staged a veritable takeover of to roll out the Marvel sequel. showtime that happened 11 hours and a whopping 45 screenings later.ĪMC hosted more than 60 screenings of “Multiverse of Madness” last Thursday at New York’s AMC Empire 25, packing showtimes end-to-end over 12 hours. Needed a bit more time? How about 3:15 p.m.? 3:20 p.m.? Oops, it turns out all of those were sold out… but maybe you two could’ve squeezed into the 2 a.m. But let’s say your friend ran a bit late, so maybe the 3:05 p.m. If you and a friend wanted to be among the first to catch Marvel’s latest, the 3 p.m.

#MULTIVERSE OF MADNESS BOX OFFICE MOJO MOVIE#

It’s May in New York City, and what better way to ring in the summer movie season than venturing to AMC Theaters in Times Square for opening night of “ Doctor Strange in the Multiverse of Madness”?

Multiverse of madness box office mojo